Project Overview

An internal team at Vera Bradley led by Harry Cunningham, VP of Creative Services, brought me to join the team of goodMRKT as a copywriter, and it marked the beginning of an exhilarating journey toward shaping the narrative of a brand poised for impact. As I delved into crafting compelling messaging and storytelling, I found myself immersed in the ethos of goodMRKT – good people, great products, and exceptional causes. With each word penned, I sought to amplify the brand's mission, connecting with audiences on a deeper level and igniting conversations around conscious consumerism.

Over time, my role evolved, and I was honored to assume the position of Creative Communications Director of our scrappy outfit as we expanded beyond the borders of Fort Wayne, IN, into a storefront in SoHo and an e-commerce platform. In this elevated capacity, I championed innovative strategies, spearheaded creative campaigns, and collaborated cross-functionally to propel GoodMRKT to new heights. It was a remarkable journey of growth, creativity, and purpose, and I'm thrilled to have made a meaningful impact through the power of storytelling and communication.

 
 
 
 

Skills for Success

 

  1. Crafting Compelling Messaging: Develop engaging and persuasive copy that communicates the values, mission, and products/services of goodMRKT to target audiences.

  2. Storytelling: Create narratives that resonate with consumers, effectively conveying the brand's commitment to sustainability, social responsibility, and positive change.

  3. Brand Identity Maintenance: Ensure consistency in brand voice, tone, and messaging across all communication channels, maintaining alignment with goodMRKT's ethos.

  4. Audience Engagement: Develop strategies to connect with audiences on a deeper level, sparking conversations around conscious consumerism and fostering brand loyalty.

  5. Creative Campaign Development: Lead the ideation, development, and execution of innovative campaigns that drive brand awareness and engagement.

  6. Cross-functional Collaboration: Collaborate with various departments, including marketing, design, and product development, to ensure cohesive messaging and alignment with overall brand strategy.

  7. Strategic Planning: Develop and implement communication strategies that support goodMRKT's growth objectives and resonate with target audiences.

  8. Leadership: Provide guidance and direction to the creative team, inspiring creativity and maintaining high standards of excellence in communication.

  9. Performance Analysis: Monitor and analyze the performance of communication initiatives, leveraging insights to optimize future campaigns and strategies.

  10. Advocacy: Serve as a passionate advocate for goodMRKT's mission and values, both internally and externally, fostering a culture of purpose-driven communication and engagement.